LogiMAT trade fair stand planning for demo, product and discussion
A LogiMAT booth separates demonstrations, product displays, and conversations through clearly defined zones. The demonstration takes place in an open area with a clear view to the front and safe walkways. The product is positioned next to it or against the back wall so that it remains visible without obstructing the demonstration. Conversations require distance from the demonstration, short distances to the counter, and sufficient quiet for specific questions. Storage space, power outlets, and walkways should be planned early on because machines, exhibits, and processes at LogiMAT require more space than purely graphic displays.
LogiMAT is a logistics trade fair in Stuttgart. The halls are large. Many visitors come with specific projects, budgets, and technical questions. These often involve machinery, conveyor technology, warehouse processes, identification, software workflows, or automation. A good booth, therefore, must not only look good. It must showcase, explain, and facilitate discussions.
The area must first support the demo
Plan your booth layout based on the demo, not the wall graphic. At LogiMAT, what matters is whether visitors quickly understand the process. For this to work, the demo needs a clear view, sufficient distance, and clear guidance for visitors at the booth.
A LogiMAT trade fair booth works better if the demonstration area isn't left over by chance. It should be a dedicated area. Allow sufficient space for operators, visitors, and technical equipment. For machinery, additional considerations apply:
User interface
The person operating the machine needs free access to switches, flaps, displays, or material feeds.
Visible side
Visitors should be able to see the process without entering the work area.
safety distance
Moving parts, cables, edges, and hot or heavy components need clearance.
Waiting point
Potential customers often pause briefly before entering into a conversation. This shouldn't obstruct the aisle.
The same principle applies to processes that don't involve large machinery. A live demonstration, a digital workflow, or a picking example needs a starting point, a line of sight, and an ending point. The demo should be understandable within a few seconds. The discussion then follows.
For projects related to trade fair construction in Stuttgart, coordination with hall logistics, assembly times and technical specifications of Messe Stuttgart is therefore particularly important.
Row stand or corner stand for the demonstration area
The standard layout influences how well visitors can see the demonstration. For a demonstration area at a trade fair, row stands and corner stands are the most common solutions. Both can work, but the planning differs significantly.
Standard | Suitability for a demonstration area | What you should pay attention to |
Lineup | Ideal for a frontal demonstration with a clear view from the aisle. The back wall is suitable for product displays, graphics, and brief explanations. | The demonstration must not block the entrance. Conversations should take place to the side or at the back. Storage should be located in the back wall or a closed corner. |
Corner stand | Ideal for demonstrations with two viewing sides. Visitors can react from two aisles and enter more quickly. | The open corner needs to be organized. The counter, product, and waiting area must be positioned so that no cross paths are created by the demonstration. |
A row-based booth requires a particularly clear frontage. If the demonstration is located in the middle, the conversation area must be positioned away from the direct flow of visitors. Otherwise, some visitors will be standing in front of the machine while others want to speak at the table.
A corner booth offers better access. This is helpful for demonstrations that are intended to attract attention from the aisle. At the same time, it increases the risk of people walking across the booth. Therefore, the open area shouldn't appear completely empty. A low counter, an exhibit, or floor markings can guide the flow of people.
When building a booth, the structure should support the demonstration, not obscure it. Tall components are best placed on the closed side. Open sightlines are an integral part of the demonstration.
Product, conversation, and stock must not overlap.
At LogiMAT, technical details meet short visitor times. A booth must therefore quickly explain what is being shown. At the same time, it must not be cluttered.
Divide the area into four simple sections:
demo
The demonstration is taking place here. This zone requires a clear view, power, secure cable routing, and sufficient distance.
product
The exhibit or sample is positioned so that it remains visible even when no team member is standing next to it.
Conversation
Short conversations require standing room close to the demonstration. Longer conversations require seating or a quieter spot.
Storage space
Brochures, bags, tools, spare parts, packaging and personal items should not be visibly displayed at the stand.
Storage space is often planned too late. This backfires on the first day of the trade fair. Especially with machinery or process demonstrations, there are things that shouldn't be left out in the open: cables, spare parts, cleaning supplies, cases, drinks, boxes, or operating aids. A small enclosed room or lockable furniture can keep the booth significantly tidier.
Electricity should also be factored into the planning early on. Separately determine the requirements for machinery, monitors, lighting, counters, charging points, and additional equipment. Check the location of connections and how cables can be safely routed. Cable ducts and floor boxes must align with the flow of traffic. Trip hazards are a significant issue at a trade fair.
Pathways are the third fixed point. Visitors shouldn't have to guess where they're allowed to stand. A good route leads from the aisle to the demonstration, from there to the discussion, and then neatly back again. That sounds simple. In a large exhibition hall with a lot of movement, this becomes a clear advantage in everyday life.
The exhibition stand construction project management team coordinates these points with design, technology, schedule, assembly and on-site requirements.
Technology and permits don't belong at the end.
Machines and processes require more coordination than a simple information booth. Determine early on which loads, connections, and documentation are needed. This applies particularly to heavy exhibits, elevated components, suspended elements, water connections, compressed air, internet access, and special power requirements.
These questions are central to the planning process:
Which machine or process is actually being shown?
Is it produced live, moved, scanned, transported, or only simulated?
How many times per hour does the demo run?
Where is the service staff located?
How is the material added and removed?
How will the area be secured after the trade fair closes?
Which elements require approval or structural analysis?
The fixed price applies only to the agreed-upon scope. This must be clearly stated in the offer. Stand rental, electricity, water, internet, permits, and structural engineering are extra. Additional services after approval may also incur extra costs, such as modified technology, larger graphic areas, or later adjustments to exhibits.
A price list is rarely helpful for projects like these. The cost depends heavily on the area, construction method, technology, assembly time, materials, storage, and trade fair requirements. A clear scope of work is much more useful. It specifies what is included and what is not.
The trade fair calendar allows dates to be scheduled early so that planning, approvals and installation windows better align.
3D images show plans, not built examples.
3D views aid in decision-making. They show proportions, pathways, counter positions, sight lines, and material effects. Especially with a machine or process demonstration, it's easy to determine early on whether the space is sufficient. Distances can also be discussed more effectively than in a simple top-down view.
The key is to put it in context. 3D images are planning concepts, not built references. They show the planned approach. Materials, lighting, colors, dimensions, and features must then be confirmed in drawings, technical documents, and approvals.
Use 3D images to answer specific questions:
Can you see the demonstration from the hallway?
Is the counter too close to the screening?
Will there be a free waiting area?
Does a component obscure the product?
Is the storage space sufficient for daily use?
Are the meeting places too open or too far away?
A good 3D concept doesn't replace technical planning. However, it simplifies coordination. Marketing, sales, and engineering, in particular, can use it to discuss the same area more quickly.
This is how CA Messebau works for LogiMAT
CA Messebau is located at Moerser Str. 38b, 47228 Duisburg. Assembly takes place at the Stuttgart Trade Fair Center. There is no office in Stuttgart. For coordination, you can reach CA Messebau by phone at +49 173 730 78 45.
For a LogiMAT trade fair stand, it's not just the design that counts. The crucial factor is the seamless integration of concept, technology, and construction. This is especially true when machines, exhibits, or processes are being showcased at the stand. In such cases, dimensions, weights, connections, traffic flow patterns, and trade fair specifications must be coordinated well in advance.
A typical process might look like this:
Clarification of the objectives
What is the demonstration meant to show? What kind of discussions should it spark?
Examination of the area
Is the stand size sufficient for the machine, audience, counter, storage space and walkways?
First floor plan
Demo, product, discussion and storage are planned separately.
3D concept
The views show form, paths, and effect.
Technical coordination
Electricity, water, internet, loads, permits and structural integrity are checked.
On-site assembly
The stand will be set up at the Stuttgart Trade Fair Center and prepared for use.
You can use the contact form to directly submit project data, stand size, exhibit, date and initial requirements.
FAQ
When to start planning?
Start as early as possible, once stand size, exhibits, and trade fair objectives are clear. Coordination for machinery, special connections, or static issues requires more time. Early planning reduces risks related to approvals, technology, and installation windows.
How much space does a machine need?
This depends on machine dimensions, operator side, safety distance, audience, and material flow. Don't just plan for the floor space. Also factor in the operator area, viewing area, cable routing, and telephone connection.
Does every LogiMAT booth need an LED wall?
No. An LED wall is only useful if it explains the demonstration or provides orientation from a greater distance. For many booths, clear signage, good lighting, a monitor, or a clean product presentation are sufficient.
What is not included in the fixed price?
The fixed price applies only to the agreed scope of services. Stand rental, electricity, water, internet, permits, and structural engineering are extra. Subsequent changes may also incur additional costs.
Does CA Messebau build on-site in Stuttgart?
Yes. CA Messebau assembles exhibition stands at the Stuttgart Trade Fair Center. Their headquarters are in Duisburg, Moerser Str. 38b, 47228 Duisburg. They do not have an office in Stuttgart.
The next step is a reliable floor plan.
Plan your booth from a functional perspective. First, showcase the demo, then the product, then engage with customers, and finally provide storage. Only then should you consider the design, 3D concept, and technical details. This approach will result in a booth that performs well throughout the trade show and doesn't just look polished on paper.
If you would like to showcase a machine or process at LogiMAT, please send your area, exhibit details, date and technical requirements for review.
Comments